Superlove Introduces Natural & Ethical Winter Thermals For Babies And Toddlers

Superlove, based in the English Lake District, aims to get more children playing outside comfortably in all seasons, encouraging healthier, happier lives and better sleep patterns.


Superlove was created by two oudoorsy mums, Suse Fletcher and Becky Sayer, who wanted to dress their babies in the same high-performing natural base layers that are readily available to adults, but struggled to find the miniature equivalent. The entrepreneurial pair sourced the most luxurious, ethical Merino wool available to create a collection of baby and toddler baselayers and sleepwear designed especially for the British climate.


Suse Fletcher, co-founder of Superlove, said: ‘Merino wool is the softest wool in the world. It has so many incredible natural properties which are perfectly suited to the needs of newborns and toddlers; keeping them warm, comfortable and even helping them get a good nights sleep! New Zealand, where I am originally from, is a natural home for the Merino sheep so Kiwis – big and small – live in the stuff year round. Midwives recommend Merino from birth because it helps tiny babies regulate their temperature. It’s the best fibre you can put next to their skin and we make sure ours is completely ethical.’


Becky Sayer, co-founder of Superlove, said: ‘We Brits all too often use the weather as an excuse to stay indoors, but with the right kit we have no excuse! Superlove was inspired by our belief that connecting with nature and the great outdoors brings immense benefits to children; building confidence and helping them live healthier, happier lives. At 235gsm our merino is the warmest on the market for this age group and designed especially for the British climate ”


Superlove’s first collection includes: pure merino wool long sleeve bodysuit (£28.95); pure merino wool unisex leggings (£24.95); double-layer pure merino wool reversible hat (£18.95) and merino-lined sleep bag with 100% cotton outer (£65.95). Each garment or set is packaged in a luxurious gift box, making each one a thoughtful and practical gift for a superloved little one.


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