Botanicals Wins Best ‘Free From’ Brand Award
Natural beauty products are officially this year’s hottest accessory, with one of the UK’s leading organic beauty brands, Botanicals, scooping the highly-prestigious ‘Best Brand’ award in the beauty industry’s closest thing to an Oscars ceremony.
Botanicals entered three products – ‘Revitalising Body Polish’, ‘Foot Softening Balm’ and ‘Gentle Cleansing Melt’ (above) – into the FreeFrom Skincare Awards. Each won silver in their respective categories – beating a long and impressive list of beauty brands, with more than 260 entries between them – and each was only a few marks away from gold.
The awards, which involved a long four-month judging process (including a vigorous month-long assessment by testers recruited by the FreeFrom Skincare Awards’ associates, the Ultimate Natural Beauty Bible) are fast becoming the most important and highly regarded event in the natural skincare industry.
We liked everything
Commenting on the exceptionally high standard of entries this year, the awards’ co-ordinator Alex Gazzola said: “The standard was far higher this year, and all winners and medalists performed exceptionally well.
“Botanicals scored the highest average score of any brand, thanks to three highly scoring products (with Botanicals Gentle Cleansing Melt scoring second highest mark overall). But we liked everything else we considered about the brand – the range, the ingredients, purity, performance… right across the board.”
The popular brand, which was also praised for the purity of its formulations, labelling and overall ethos and philosophy, won the judges over with its ‘beautiful handmade products in which natural botanicals and plants are allowed to shine’. And even managed to impress judges with products it hadn’t entered!
“I think we would struggle to find any product among the Botanicals range which was less than excellent,” Alex said. And as if that wasn’t enough praise, here’s what the judges had to say about the three products: (Click any heading to view the product on Botanicals website.)
Botanicals Revitalising Body Polish
“It felt lovely, not too oily and the sugar dissolved at just the right speed. It’s a really invigorating scent and it left my skin feeling nourished. The citrus and ginger is a winning combination. It’s an effective and healthy option to improve the appearance and texture of skin.”
Botanicals Foot Softening Balm
“The skin on my feet just got better and better: loved that you only needed the tiniest amount. Minty and incredibly refreshing – with clear labeling and beautiful packaging. A nourishing natural balm to seriously soften hard, dry skin, and nurture over-worked feet. Naturally antibacterial.”
Botanicals Gentle Cleansing Melt
“Really couldn’t ask for anything easier to use: my skin felt amazing after using this! My skin was left feeling more supple and velvety smooth, with reduced shininess. My overall skin tone looked clearer, brighter and more even. Love, love, love the natural fragrance and pretty (recyclable) packaging.”
Wendy Stirling is Botanicals founder: “It’s fantastic to be recognised as best brand amongst so many other fantastic and well-known companies,” she said. “I feel hugely honoured to be running a business according to sustainable and ethical principles, with products which are helping so many people with alergies and sensitivities.”
Samples, photos and info
There is a great story to be told about how Wendy started Botanicals in 2004, working from her kitchen. “It began when I found it impossible to buy truly natural hair shampoo for my young daughters,” she explains. “Even when the labels said they were organic and natural, a quick read of the ingredients showed they contained many of the synthetic additives and chemical preservatives I was trying to avoid.”
Over the following 10 years Wendy has won a series of major awards for her products, and the Botanicals range is now recognised as one of the purest, finest and most natural available in the UK.