lavera launches My Age: the ultimate nourishment for dry and mature skin

Both these skin types may appear dull and dehydrated, with skin around the eye areas and jaw line becoming slack, especially in the case of mature skin. Fine lines and wrinkles become more noticeable and blotchiness and uneven pigmentation may feature too.


lavera’s new My Age range is formulated to deal with these signs of troubled skin, using highly effective organic ingredients to nourish, restore and improve both dry  and mature skin, firming and softening to reveal luminous, younger-looking skin.


Graeme Hume from lavera says:


“Every woman, no matter what stage of her life, strives for glowing, healthy skin.  It denotes health and vitality and although we’ll all have to face up to mature skin one day, there’s every help at hand from our new My Age range to reduce the signs of ageing and support the skin.  Younger skin which is dry can be prone to the signs of premature ageing and My Age again comes to the rescue with powerful yet gentle ingredients to restore the skin’s correct moisture balance”. 













The My Age range includes everything for the all-important cleanse, tone and moisturise skincare routine as well as special targeted treatments:

My Age Gentle Foaming Cleanser

£11.90 for 50ml

Karanja oil is just one of the innovative ingredients in this gentle yet effective cleanser. Prized for its properties in skin moisturising and regeneration, it combines with organic white tea to cleanse, protect and nourish the skin.


My Age Concentrated Lifting Serum

£24.90 for 25ml

Known as ‘nature’s moisturiser’ because it occurs naturally in the body, hyaluronic acid combines with extracts of apricot and mango for a radiant complexion.  Cova btrox extract firms and moisturises, while coenzyme Q10 works to prevent cell damage from free radicals. This serum will leave the complexion feeling soothed and rejuvenated

My Age Cooling Eye Roll On

£16.90 for 7ml

Hyaluronic acid comes to the rescue to refresh and restore the eye area.  Cooling, soothing aloe vera as well as coenzyme Q10 — another naturally occurring substance in the body which is a powerful fighter of free radicals — combine for a gentle yet efficient pick-me-up while minimising dark circles.


My Age Restoring Day Cream

£19.90 for 30ml

A highly effective  combination of karanja oil, white tea and hyaluronic acid work together in this light moisturising fluid which will help skin to retain moisture and protect against free radical damage, leaving skin soft and radiant.


My Age Regenerating Night Cream

£22.90 for 30ml

This rich night cream contains sepilift, a plant derived ingredient which works in harmony with phytocollagen to naturally support and nourish the skin while you sleep, leaving it refreshed and revitalised.


My Age Intensive Eye Cream

£17.90 for 15ml

Sepilift and nourishing nutri-ceramide combine to protect and restore the delicate eye area.  This light cream moisturises and reduces the appearance of fine lines and wrinkles.


 Available from, Holland & Barrett and independent health stores nationwide


Lavera products are not tested on animals and are free from:

·         Synthetic aromas and colours

·         Parabens

·         Silicone oils

·         Paraffin

·         Mineral oils

·         Petrochemicals


Lavera holds the international label Na True for genuinely natural cosmetics.