PETA US EXTENDS DEADLINE FOR $1 MILLION PRIZE FOR FIRST ‘TEST TUBE CHICKEN’

Eco- and Animal-Friendly Lab-Grown Meat Now Gaining Commercial and Private Funders  – London – In 2008, when PETA US announced a $1 million prize for the first laboratory to use chicken cells to create in vitro (test tube) meat if the product were commercially viable by 30 June 2012, few people believed that there would ever be such a thing. Back then, there was no public awareness of this quiet scientific endeavour, and the scientists who had pioneered the idea of chicken meat grown in a laboratory vat of nutrients were in danger of giving up because of a lack of money, as funding is vital to the research-and-development process. Now, though, everything has changed: PETA US’ contest put in vitro meat on the map, spawning hundreds of news stories and creating a buzz that resonated around the world.