Play Expert Warns Parents to Ignore Top 10 Christmas Toy Lists

A new website, is set to help parents manage pester power at Christmas and focus on what’s really important.  So many parents feel the pressure to provide it all at Christmas and many fall into the trap of spending lots of money on expensive toys and trying to over stimulate their children.


This is not helped by the endless lists of top ten Christmas toys that are produced at this time of year, TV ad campaigns and of course, peer pressure.  As a result, leading child psychologist and founder of the, Dr Amanda Gummer, believes that parents should focus on simple pleasures combined with toys that will entertain past Christmas Day.