Organic Celebration! Oliver’s Wholefood Store in Kew celebrates 24th Birthday

Hot on the heels of their popular Autumn Food Festival, Oliver’s Wholefood Store – a leading light in London’s organic health food movement – are inaugurating their 24th birthday on Saturday 9th November by inviting customers, fans and organic enthusiasts at large, to help them celebrate at the Kew Village store with free organic cake and prosseco, between 12 and 6pm. Open to all!   

Much has changed since Oliver’s Wholefood Store launched in Kew almost a quarter of a century ago, in 1989 – both at the store itself and in the organic movement at large, for which the store has been a major pioneer.  Also selling natural remedies and supplements, Oliver’s Wholefood Store is ahead of the curve in the world of food and healing and has become a celebrated hub for all things healthy.

Sara Novakovic, the owner of Oliver’s Wholefood Store, founded the shop in 1989 because organic food was difficult to source.  Taking a leap of faith, she started selling whatever organic produce she could find and had to live extremely frugally for the first seven years before this new wave of food started to become more popular.  Her perseverance paid off and today the store is widely recognised as one of the best organic health food shops in London due to its extensive, quality product range. 

The store has also won numerous awards in recent years, including ‘Large Health Food Store of the Year’ (Soil Association Awards), ‘Organic Community Shop of the Year’ (Natural Product Awards) and Best Community Retail Business Award (Richmond Business Awards).  

Sara Novakovic says: “There was an extremely small but highly dedicated food movement when we started out in 1989, and there are so many more organic food products available nowadays. The store has expanded twice since 1989, and is now four times its original size.  When we started out there was no such thing as organic sugar, so organic chocolate didn’t exist, nor did organic milk or alcohol and we now have a full off license selling organic wine, beers, spirits and ciders.

“The organic movement has also expanded hugely since then,” Sara continues. “The first Soil Association conference I went to was attended by about 100 people in a small village hall in Bristol – whereas today, they hire large conference centres for these events attracting thousands of people.”

In its 25th year ahead, Oliver’s Wholefood Store will be re-launching its lecture series bringing fascinating talks from leading experts in the fields of health and nutrition, starting January 2014.  Names to be revealed soon! In addition, the store will be staging events to provide a platform for organic growers and producers to meet their customers and raise awareness about how food is made and how organically grown food can positively benefit the planet.  


Sara Novakovic says: “Come and help us celebrate our 25th year on Saturday 9th November with delicious organic wine and cake. And we’ll also be celebrating the organic evolution at large – it’s an exciting time on the London food scene right now, characterised by lots of amazing small producers, many of which we stock on our shelves. A major food conversation is now happening around the country, our time has really come.”