The lovely ladies in India who make the stunning pieces!
A few months ago I came across St Erasmus Jewelery and have been in love with it since.
I loved that the women who make the jewelery work in good conditions and get paid fairly.
I was so obsessed with the designs that I contacted the creator, Pieter Erasmus to see if he would like us to work with him and create some images for his website and for fashion week.
As you can see, he said yes and these are the finished pictures from the shoot we did a few weeks ago, on a very hot summers day (probably the hottest day we had all year).
It was a joint effort with the wonderful photographer Joanna Briggs , Hairstylist Kim Roy, Makeup Artist Sandra Bermingham, Stylist Jess Runciman me as the Creative Director and Sherene McNichol as the stunning model.
My job as Creative Director was the person that got the team together, came up with the initial idea of shoot in water (Jo and I actually both thought about this the night before we spoke!), liased with Pieter the designer who was in India and just made sure everyone was ok on the day!
We were going to do this in the bath but felt we wouldnt have enough room. We wont give our secrets away as to what we ended up doing but I am sure if you have a good think you may come up with the answer.
The image here with the seaweed was a weird stroke of luck. I had received some Voya Seaweed www.voya.ie/products.aspx?cat=1 that week and had used it in my bath and noticed it said re-usable. I gave it a good wash and had it sitting in a bag.
When we were arranging Sherene in the water, I thought lets use this seaweed to create this beautiful mermaid/princess coming out of the deep sea!
I loved the image, what do you think?
This pink piece with the Star is currently sitting in the window of the Anthropologie store on 5th Ave in New York! First worn by Michelle Obama this piece has been ordered by the hundreds (see pic of ladies again, notice they are all wearing this one!
I am sure you can see why I adore this designer. His use of colour, materials and the unique designs are what I adore. And the fact that it looks super expensive like ‘real’ jewels yet if you are wise with your money you can definitely afford or save up not too long to get it. I have asked Santa for quite a few of these pieces! I hope he listens
