RenewableUK celebrates the role of wind power in the fashion industry with new partnership and Works of Wind pop-up event
Today RenewableUK announces a new partnership with award-winning eco-fashion brand Rapanui Clothing. The partnership will see Rapanui produce a range of t-shirts inspired by wind power, and made in their wind-powered factory.
Rapanui’s existing wind-powered merchandise lines will be on sale today at the Works of Wind pop-up event in central London, which RenewableUK is hosting to celebrate the role of wind power in the fashion industry.
The pop-up features an exciting range of sustainable and renewable inspired fashion and art from designers, including eco-fashion houses People Tree and Cock and Bull Menswear, the Environmental Justice Foundation, South London Saddles and What Daisy Did. Self-taught painter Mark Beesley is also selling his works of art inspired by wind power.
Maf Smith, Deputy Chief Executive, RenewableUK, said: “Wind energy is at the cutting edge of action to keep the UK’s lights on and cut carbon, and it‘s doing it in style. Not only can installing a wind turbine help save businesses money on their electricity bills, wind power can also contribute to the creation of truly sustainable products as the companies taking part in this pop-up event are demonstrating.
“The world of fashion is also embracing clean energy by using the imagery of wind turbines as a symbol of modernity. Many people will remember how Chanel’s 2013 summer show featured wind turbines on the catwalk as well as on the clothing. The fashion-conscious consumer knows that wind is in because low carbon is simply good sense.”
Rapanui founders Rob and Mart Drake-Knight commented: “Having a sustainable approach to retail makes business sense. Environment and economy can actually go hand in hand! We’re thrilled to partner with RenewableUK to create a new line of t-shirts highlighting the beauty of wind power.”
Works of Wind will also see Julian Brown, chairman of the offshore wind industry network Norstec and AREVA Wind’s Country Director for the UK, announce the winners of a competition being run by the Norstec Academy in which a number of university students will win a week-long tour of the offshore wind industry, meeting key figures in the sector.
You can visit the Works of Wind pop up event today (Thursday 19 June) from 10am – 5pm at the Nancy Victor Gallery, Charlotte Place, London, W1T 1SG. You can find out more information here.