H&M Insist On Higher Wages And Are Committed To Sourcing From Bangladesh

The German newspaper Welt am Sonntag published an interview with H&M’s CEO Karl-Johan Persson. The headline in the article was “We insist on higher wages – H&M CEO Karl-Johan Persson explains why the Swedish retailer still produces in Bangladesh and how low prices can raise profits”. The key message of the article is that H&M insist on higher wages and are committed to sourcing from Bangladesh.


Several rewritten articles, based on the Welt am Sonntag have since been published. In those articles the message of the original headline which was told by Karl-Johan Persson in the interview that we insist on higher wages and are committed to staying in Bangladesh, has got lost in the headlines of the articles. The headlines are harsh interpretation of a quote from the Welt am Sonntag. The quote that the rewrites are using is correct but it is completely taken out of context.


Our stand point is clear.  We insist on higher wages in the textile industry and we are truly committed to continue to buy from Bangladesh. We hope and believe that other large buyers are as well since that is the only responsible approach to take. In addition to that, we believe collaboration with other stakeholders in the industry is the best way to drive change. As such we encourage other brands to join our commitment and work towards a fair living wage and continue to improve working conditions throughout the industry.