Get to Know the Newly Launched, Luxurious, Boutique Nail Care Line!

HJ Manicure is a luxurious boutique nail care range, created by Helen J. Helen has extensive experience in many areas of the fashion industry including modelling, photographic production and management. She trained as a manicurist and nail technician over 12 years ago and has worked for clients such as All Saints Spitalfields, Avon Cosmetics, Boots, Grazia, Stylist and Cosmopolitan Magazines, as well as with many celebrities. With her expertise Helen has gained a superb understanding about what people want; and this has consequently lead to her creating a range of on-trend nail colours inspired by the fashion industry (many of which she uses on her shoots as a session manicurist)

Converting to toxic free cosmetics is rapidly becoming a way of life for many people due to increasing knowledge that chemicals can be absorbed into the body when using the majority of un-­natural, mainstream products currently on the market. Nevertheless, HJ Manicure is a fresh & non­‐toxic nail care brand set to be hitting the shelves this year to bring intense colours and nail goodness to our hands and feet. Each polish is free of Toluene, Formaldehyde, Formaldehyde Resin, Di-­butyl phthalate and Camphor (all preservatives that can be linked to cancer and skin irritations), as well as Animal Derivatives.

These Cruelty Free and Vegan Friendly 15ml polishes come in a core range of 16 vivid colours that are suitable all year long for every type of occasion, with 4 new shades and a Dual Top and Base coat being added to the range for A/W 2014. Best of all they are easy to apply, quick drying, long lasting & a professional quality formula. We certainly don’t think it will be long until HJ Manicure becomes one of the top toxin­‐free nail brands in the UK.

Just because the long dark nights are drawing in, it doesn’t mean we have to dull our nails down too. HJ Manicure are religiously following all the latest trends and this winter brings a collection inspired by the AW14 catwalk shows!

GET THE LOOK – Asish AW14 Pink Bikini, £9.50

HJ Manicure have formulated a vibrant pink polish to lighten up your nails and bring some girly fun to them – perfect for a subtle day time look if you’re not wearing your gloves. As one of their best-selling shades, this HJ Manicure nail polish has a shiny professional finish.

GET THE LOOK – Osmon AW14 Vamp and Turquoise Sea, £9.50 each

It’s all about the glitz and glamour in the evening, so why not try a dark, rich & glossy polish inspired by the looks from Osmon. Vamp is an extremely popular HJ Manicure nail shade and is perfect for any nail shape. Apply two coats of red nail polish then finish your tips (diagonally if you have the creative finesse) with Blue Lagoon.

HJ Manicure Nail Polish is priced at £9.50 each and available from 
A collection of vivid, fresh and vibrant shades which encapsulate that ‘Summer Feeling’ perfectly, these bright polishes look amazing with a holiday tan, whilst also being ideal for wear throughout the year and to brighten up Autumn/Winter days. 
A collection of must have nail shades that should be in every nail kit. From bright red, deep red and burgundy to coral, baby pink and hot pink. Essential polish colours for women that always come back to the classic manicure.  
A unique on-trend collection consisting of Helen’s favourite Autumn/Winter shades and our best selling polishes. Including ‘Subzero’ grey crème polish, gorgeous navy blue ‘Midnight Sky’, glamourous deep red ‘Vamp’ and dark ‘Alpine Green’. This staple collection is here to stay. 
A natural, delicate and feminine collection. Perfect pale shades for wearing in the office, at a wedding, day-to-day or for a pretty girly look. Includes our palest polish ‘Lace’ and popular nude shades ‘Thunder Storm’ a soft lilac/grey and ‘Caramel Latte’ a beautiful polish suitable for every occasion. 
To find out more about Helen or to view her portfolios, please visit: or for manicure work for modelling work