Aethic Sôvée, the luxurious sunscreen that’s also 100% coral-safe
Currently exclusively available at Selfridges and BodyWorksWest in London, Sôvée was formulated to include the only the most luxurious and best ingredients.
Sôvée offers the most photostable sun filters available, three organic moisturisers, Vitamin E as a skin antioxidant and only food-grade preservatives – meaning your skin is gently nurtured as well as protected.
The UV filters selected provide broad-spectrum protection from UV sun rays, are photostable – meaning they remain fully functioning when exposed to the sun’s rays, and leave coral and other marine organisms, like clams, intact.
The formulation boasts no nano particles, no alcohol, no parabens, no titanium dioxide, no zinc oxide, no petroleum emollients, no lanolin, meaning your skin, your conscience, and our environment remain safe.
Scientifically tested in both tropical and Mediterranean waters by the leading marine scientist from a major Italian university, Aethic Sôvée has been proven 100% eco-compatible.
Packaged in a unique glueless box and a bio-plastic degradable bottle made from PLA, a material made from corn, Sôvée is 100% biodegradable.
Sôvée is the first and only sunscreen to be certified Marine Positive (www.marinepositive.com), and cares for skin as it cares for the seas in which you swim.
Available at SELFRIDGES and BeautyWorksWest London, La Rinascente Milano, and sold worldwide through www.aethic.com
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- Coral reefs are under threat. Over the last fifty years, 80% of corals have been lost, due to coastal development and pollution. Although coral reefs cover less than 1% of the Earth’s surface, they are home to 25% of all marine fish species. At least 500 million people rely on coral reefs for food, coastal protection, and livelihoods. Coral reefs form natural barriers that protect nearby shorelines from the eroding forces of the sea, thereby protecting coastal dwellings, agricultural land and beaches. Coral reefs provide vital components in medicine – includes those for the treatment of cancer, HIV, cardiovascular diseases, ulcers, and other ailments.
- Four commonly found sunscreen ingredients can awaken dormant viruses in the symbiotic algae that live in coral species. The chemicals cause the algae to replicate until the algae literally explode, spreading viruses into the surrounding sea, often impacting neighboring coral communities. https://vimeo.com/gobluetoo