Selfridges London, Launches S5 Skincare - the first ever certified organic cosmeceutical range

S5 is the first certified organic cosmeceutical range designed to transform reactive, stressed skin into resilient, healthy skin. Using clinically tested bioactives from the planet’s 5 most extreme eco systems – Alpine, Arctic, Desert, Marine and Rainforest – the range of targeted cleansers, moisturisers and serums reprogrammed the skin, visibly repairing the effects of stress and building up a resistance to further stress-inducing factors such as free-radical attack, pollution and exposure to chemicals.

Written by Anna Rodgers
Tuesday, 11 September 2012 01:00
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The range is designed to be customised to create the ultimate bespoke skin care system to suit individual skin concerns. The philosophy behind the range is that each person has unique skin needs so an individual approach is required. These needs can also change over time as

the seasons change and as the skin condition varies from day to day.

At the heart of the range are 5 prescription serums, one for each of the skin concerns that S5 targets: premature ageing, blemishes, redness and rosacea, dryness and hyper pigmentation. The serums can be layered onto cleansed skin underneath a moisturiser, blended into a moisturiser or into another serum and used as an intensive night treatment.

The founder of S5 is Laura Rudoe, formerly of nude skincare. She says,

“The beauty of S5 is that the individual products can be layered to create a very individual treatment. You simply cannot pigeon hole skin types into ‘normal’, ‘dry’ and ‘oily’ as they are so complex. You could, for example, suffer from sensitive skin which is prone to hyper pigmentation and breakouts. Products aimed at one of these issues are on the market but it is virtually impossible to find a regime which tackles all these very different issues.

“With S5 however there is a serum aimed specifically at every one of these individual issues. Blending or layering the serums ensures that the skin benefits from every single potent bioactive in the formulas, which are created to work in harmony with one another for optimal visible results.”

PRICE AND STOCKISTS

Selfridges, London, has been announced as the exclusive in store retailer of the new S5 skincare range, launching 15th September 2012. Also available to purchase now at www.s5skincare.com.

OUR STORY

The S5 journey began with our own skin care experiences. We spent many years searching for products that were right for our skin. We’d found that avoiding harsh synthetics made a real difference, and that natural products worked best, but we weren’t completely happy with the results we had seen. For problematic or ageing skin, ‘normal’ natural just wasn’t enough. That was when we decided to develop s5, the first organic cosmeceutical range.

Through extensive research we discovered that the root of many skin problems is skin stress, caused by irritation, environmental damage and lifestyle factors. This stress damages the skin, leading to premature ageing (known as inflammaging).

We scoured the globe looking for natural ingredients that performed as well as the synthetic ingredients used elsewhere. What we discovered surprised us. The natural ingredients we found delivered not only comparable results to their synthetic counterparts, but in many cases far superior clinical results.

Then we realised an incredible fact: the most powerful natural actives can be found in the earth’s most extreme ecosystems, where the plants themselves overcome extreme stress to fight for survival and constantly adapt to stay youthful and healthy. This is the power behind S5.

S5 is the creation of Good Ventures, a team of product development specialists dedicated to organic skin care brands.Evolve skincare is also a Good Ventures brand.

S5 is the first range of certified organic cosmeceuticals. All S5 products are EcoCert certified organic and use only 100% natural active ingredients. S5 is ideal for sensitive skin and is free from Parabens, SLS/SLES, PEGS, DEA, Mineral Oil, Silicon, Propylene Glycol, GMO and synthetic fragrances.

Last modified on Tuesday, 11 September 2012 08:40

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