The range is designed to be customised to create the ultimate bespoke skin care system to suit individual skin concerns. The philosophy behind the range is that each person has unique skin needs so an individual approach is required. These needs can also change over time as
the seasons change and as the skin condition varies from day to day.
At the heart of the range are 5 prescription serums, one for each of the skin concerns that S5 targets: premature ageing, blemishes, redness and rosacea, dryness and hyper pigmentation. The serums can be layered onto cleansed skin underneath a moisturiser, blended into a moisturiser or into another serum and used as an intensive night treatment.
The founder of S5 is Laura Rudoe, formerly of nude skincare. She says,
“The beauty of S5 is that the individual products can be layered to create a very individual treatment. You simply cannot pigeon hole skin types into ‘normal’, ‘dry’ and ‘oily’ as they are so complex. You could, for example, suffer from sensitive skin which is prone to hyper pigmentation and breakouts. Products aimed at one of these issues are on the market but it is virtually impossible to find a regime which tackles all these very different issues.
“With S5 however there is a serum aimed specifically at every one of these individual issues. Blending or layering the serums ensures that the skin benefits from every single potent bioactive in the formulas, which are created to work in harmony with one another for optimal visible results.”
PRICE AND STOCKISTS
Selfridges, London, has been announced as the exclusive in store retailer of the new S5 skincare range, launching 15th September 2012. Also available to purchase now at www.s5skincare.com.