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Bloomin’ wonderful spring for Weleda!

Spring has sprung, and everything is blooming early in the Weleda gardens. Weleda are delighted to announce that their famous Skin Food, first formulated in 1926 and still a best-seller today, has won another prestigious beauty award.

Weleda Skin Food was voted BEST ORGANIC PRODUCT in the latest Bloom Awards 2012. In the January issue, Pregnancy & Birth magazine asked its readers to vote for their favourite fashion and beauty buys - the products that helped them feel really pampered and special during pregnancy.

 

As the editor enthused:

“P&B readers, we applaud you - we couldn’t have chosen better winners ourselves and your insider input makes for fabulous shopping inspiration”.

 

The results of this reader vote are published in the April issue of the magazine. So a massive thank you to all of you who voted!

 

Skin Food was a clear winner - a runaway success with a massive 50.6% of the vote in this category! This was a truly outstanding vote of confidence from mums, with Weleda easily beating other organic runners up - Burt’s Bees (24.5% of the vote), Dr Organic (8.9%), Maison Boo (5.1%) and Natio (3.9%)

 

P&B’s editorial assistant Alex Davies is also a Skin Food fan, commenting:

“My skin is really dry and sensitive, so I need a product that’s effective but not too harsh. I use Skin Food on my face at bedtime to moisturise and banish any tightness. I also use it as a pre-foundation primer to smooth away any dry patches. With celeb fans including Victoria Beckham and Helena Christensen, it’s a worthy winner”.

 

Weleda’s commercial director Jayn Sterland explained:

“Originally formulated in 1926, our Weleda Skin Food is quite simply a miracle in a tube. Created using just five natural ingredients, including rosemary, viola and chamomile it is a treat for dry skin, intensively moisturising without feeling greasy. And it's excellent value for money means you can carry a tube with you at all times.”

 

Weleda’s Skin Food has become a travel essential for many jet setters, to restore radiance to lacklustre skin. It is ideal to protect and replenish skin blasted by drying air conditioning on the plane whenever you’re travelling. The neat 30ml pack is perfect for your flight bag.

                                            

This latest award is the 9th award Weleda Skin Food has won in the past 3 years, reinforcing opinion that this is a great product for sensitive skin during pregnancy. With generations of mothers passing on this beauty advice to their daughters over 9 decades, Skin Food has become a true beauty classic.

 

Available from larger Boots, selected department stores, independent health stores and pharmacies, or from the online store at www.weleda.co.uk. 0115 944 8222 for stockist information.

Last modified on Sunday, 01 April 2012 21:21

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